CAREERS

Sales Executive – Midlands & North

Location Icon Coventry CV5 | User Icon (Hybrid: Primarily Field-Based)

Location: Coventry CV5 (Hybrid: Primarily Field-Based)

Salary: Competitive salary + Car Allowance

Start Date: April 2025

About the Role:

Haldiram’s UK is looking for a Sales Executive to drive growth and expand our presence in the Midlands and North region. This is a market-facing role, requiring a hands-on professional who can develop strong relationships with distributors. The primary focus will be on increasing sales, expanding distribution, and ensuring strong brand visibility across all categories.

Key Responsibilities:

  • Develop and maintain relationships with distributors to drive brand visibility and product range retention
  • Identify and convert new sales opportunities, growing our presence in the Ethnic and World Foods category
  • Increase sales by expanding product distribution and ensuring strong positioning within key retail and wholesale accounts
  • Build and maintain a strong distributor network to drive B2B & B2C growth
  • Provide market insights and competitor analysis to shape strategy
  • Ensure product placement and promotion to maximize retailer ROI
  • Travel across the Midlands & North to visit clients and drive sales

What We’re Looking For:

  • 5+ years of sales experience in FMCG, preferably in the Ethnic/World Food category
  • Proven track record of increasing sales and managing accounts in a similar role
  • Strong B2B & B2C sales experience with a deep understanding of distributor networks
  • Excellent knowledge of the UK ethnic food market and key players in the industry
  • Highly motivated, self-starter with strong organizational skills
  • Ability to work independently and as part of a team
  • Strong communication, negotiation, and relationship-building skills
  • A full UK manual driving license (essential)

What We Offer:

  • Competitive salary + Car Allowance
  • Predominantly field-based role
  • Opportunity to grow your career with a leading brand in ethnic foods

If you have the experience and drive to increase sales and grow the business, we want to hear from you.

Send an email to support@haldiramuk.com to apply.